Outlook 2021: APAC POV

The past two decades have seen APAC’s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade and innovation. Indeed, even prior to the pandemic, APAC had already been taking the lead in many areas, and market pundits are waiting to

Audrey Chong elevated to CEO of UM and Ensemble

Mediabrands Malaysia announced that Audrey Chong will be promoted to Chief Executive Officer of Universal McCann (UM) and Ensemble Worldwide. Prior to the promotion, Audrey who has been a part of the Mediabrands network for the past three years, served as Chief Investment Officer responsible for all traditional and digital media investment decisions. She has over 25 years’ experience in

Mediabrands promotes Malaysia leader to global content-studio role

Interpublic Group’s Mediabrands has promoted Amit Sutha, currently the CEO of UM Malaysia and Ensemble Malaysia, toa global role in its creative practice, Mediabrands Content Studio (MBCS). Sutha will be EVP and executive director for global business with MBCS, which Mediabrands launched in November 2020 to help network and grow the content capabilities around the world within

The Race to the Next Platform in APAC: The Super App

One of the biggest platform phenomena to emerge from APAC in recent years has to be the super app. What is a super app? It is many apps within an umbrella app, or perhaps it is actually not really an app as much as an operating system for smartphones. Now, mention the word ‘super app’