Mediabrands

CAMPAIGN CONNECT: Making a company more inclusive doesn’t belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands’ global chief culture officer, it’s more like a multi-generation construction project. A well-thought-out blueprint, a shared ambition, and a time commitment measured in generations are the necessary ingredients for building a culture of diversity and inclusion in

NEW YORK, NY, USA – IPG Mediabrands today announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which  content connects brands with people in the most compelling and personalized way.

Becoming Mother V

September 24, 2020 | Share this article

“How did you become you?” A question often asked by the youngest and newest talents during our regular Coffee with the CEO conversations, I listened and mused on this. How did I become me? Not “How did you build a category-leading, multi-awarded, and globally-recognized company in just five years after retiring twice?” Not, “How did

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role Business Wire NEW YORK — September 9, 2020 IPG Mediabrands today announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s

IPG Mediabrands simplifies branding globally

September 4, 2020 | Share this article

IPG Mediabrands has streamlined its branding globally to Mediabrands, as part of its brand evolution. In a statement to Marketing, Mediabrands’ spokesperson said it explored a light refresh to its branding materials in order to drive consistency in how it communicates within its network, and across its community of partners. “We have introduced updated elements including a

IPG Mediabrands simplifies branding globally

September 4, 2020 | Share this article

IPG Mediabrands has streamlined its branding globally to Mediabrands, as part of its brand evolution. In a statement to Marketing, Mediabrands’ spokesperson said it explored a light refresh to its branding materials in order to drive consistency in how it communicates within its network, and across its community of partners. “We have introduced updated elements including a

We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

IPG Mediabrands’ APAC boss Leigh Terry has warned of a “knock-on effect” as concerns around the Coronavirus spread to consumer and business confidence. Major brands including Apple, Qantas, Salesforce, Facebook and Hyundai are just some of the brands feeling the sting. Terry says while it’s too early to tell what the full impact will  be,

New Australian CEO Mark Coad and APAC boss Leigh Terry want to diversify beyond media via the data and tech capabilities at Acxiom and a new 100-strong martech and data platform, Kinesso. The former Omnicom duo dispute that media agencies are troubled – theirs anyway.  And then there’s Coronavirus…. There’s a lot of sharp, nuanced insight in