General Mills hands global media agency of record to UM

Singapore – UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills. With the new appointment, UM will handle all strategy, planning, buying, analytics, performance, and commerce efforts across more than 35 markets for General Mills’

IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

FUNNY BUSINESS: HARNESSING HUMOR FOR SUCCESS BY JARREL TAN, STRATEGIST AT UM APAC

I have a mancrush on Ryan Reynolds. It’s not just the dashing good looks, or the charisma that bridges the gap between Hollywood charm and everyday relatability. It is how he has established himself as an advertising powerhouse. Just like his Marvel character “Deadpool”, he stands out as a master of wit, turning ads into

Lodestar retains PhonePe’s integrated media mandate

Lodestar, one of India’s leading media agencies, announced today that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop innovative media campaigns that will help the fintech giant deepen its market penetration and

e4m & Lodestar UM podcast: Does all of GenZ have the same mindsets and buying behaviour?

About the series e4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset. Based on multiple sources of learning including a three-part pan India study with 1100+ GenZ respondents, Generational

Mediaweek Podcast: Heavy Hitters with Mark Coad, Melissa Fein and Anathea Ruys

For Mediaweek’s new podcast series Heavy Hitters, I have some of the best leaders in the business here who are all C-suite with IPG Mediabrands. Our podcast guests are Mark Coad, CEO of Mediabrands Australia, Melissa Fein, CEO of Initiative Australia, and Anathea Ruys CEO of UM Australia. Below are just a few of the highlights from the podcast. First

Universal McCann the only Malaysian agency to sweep Gold & Silver at The Festival of Media APAC 2023

Universal McCann, the media agency under the IPG Mediabrands network, has taken home a coveted Gold and Silver Award at the Festival of Media Asia Pacific (FOMA) Awards 2023. The agency took home a Gold for ‘Best Use of Social Media’ with foodpanda Malaysia for the campaign ‘Pau-Pau takes emojis to the next level with Malaysia’s first ever Twitter

e4m & Lodestar UM podcast: GenZs highlight concerns over intrusive tech & fake news

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that

UM Australia appoints Andy Copeland as general manager Brisbane

UM Australia has announced the appointment of Andy Copeland to the newly created role of general manager, Brisbane. Copeland joins the Brisbane media agency’s leadership team, reporting directly to Anathea Ruys, CEO UM Australia. With an immediate remit to pave the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to

UM Appoints Sasha Savic as Global CEO

UM, the global media agency network of IPG Mediabrands, has appointed Sasha Savic as Global Chief Executive Officer. Savic, an IPG alumnus who will report directly to Mediabrands Global CEO, Eileen Kiernan, will “set the vision for the agency’s global growth” while overseeing strategy, product, operations, and management of clients including American Express, Honda, Johnson