Twinings Appoints Interactive Avenues to Elevate E-Commerce Presence in Indiall

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.

Capturing consumer attention in the digital-first era: Keys to success

Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result, they have become extremely discerning about what they pay attention to and for how long. Brands are now competing fiercely to capture every precious second of people’s mind space. They are tasked with carefully planning marketing campaigns that inspire purchase

Interactive Avenues gets Great Place To Work certification

Interactive Avenues, a Reprise Network Company and the digital arm of Mediabrands India, announced that it has been Great Place To Work Certified in India (from February ’23 to February ’24). The agency said, “Since its inception, Interactive Avenues has relentlessly focused on creating a work environment that is positive, empowering, and filled with learning

5 social media trends to watch out for in 2023

Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress. Given the last few years of disruption in the digital

Interactive Avenues wins the digital creative mandate for Vim

Interactive Avenues, a Reprise network company and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office. Interactive Avenues’ mandate includes amplifying the brand’s social media

How paid and organic search can work together to drive results for brands

Authored by Naushad Syed, Associate Vice President – SEO, Interactive Avenues (a Reprise network company). Most organisations treat organic search and paid search as entirely separate entities, run bydifferent departments. This is because organic search focuses on SEO (search engine optimisation) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits

How paid and organic search can work together to drive results for brands

Most organizations treat organic search and paid search as entirely separate entities, run by different departments. This is because organic search focuses on SEO (search engine optimization) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits and conversion. In reality, these tactics were never meant to be siloed, and close

Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning

Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Sarkar will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function. Sarkar was last working with Fulcrum, heading the Unilever Personal Care category where she spearheaded multiple

Interactive Avenues appoints Juin Chakraborty as AVP, client servicing – West

Interactive Avenues, A Reprise Network Company, has announced the appointment of Juin Chakraborty as associate vice president, client servicing – west. Prior to this, she was at Mahindra & Mahindra (automotive), leading their digital strategy, creative, and media planning across brands. Chakraborty will be responsible for delivering business solutions and strategies to clients. Based out

Interactive Avenues bags digital media mandate of Emami

Interactive Avenues – A Reprise Network company, the digital arm of Mediabrands India has won the digital media duties of Emami, following a multi-agency pitch. The agency will drive the entire paid media mandate for both Emami and Emami Agrotech as well as The Man Company, an associate company of Emami. Read more here.