Anathea Ruys took over as CEO of UM Australia in March 2021 – a role that has seen her successfully navigate the business in and out of lockdowns.
Ruys spoke to Mediaweek about the journey so far, being recognised for her leadership, delivering on her goals for UM and her outlook for the agency in the year ahead.
The CEO admitted that while the first twelve months of her role did not go as imagined, thanks to lockdowns, she was able to visit every UM office across Australia to meet with teams and spend time with clients.
“That meant that when Sydney went into lockdown, and everything went back online 100%, I had already made connections. For me, that was absolutely critical,” she said.
Ruys noted: “While I am so pleased that as a society we have learned we don’t need to have people sitting in the same space to achieve outcomes and results, I remain convinced that having an IRL connection with people makes a huge difference to your ability to connect and engage with people.”
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