The exchange4media Group hosted the seventh edition of Media Ace Awards on November 2 at a glittering award ceremony in Mumbai. At the glamourous awards night, Shashi Sinha, CEO, IPG Mediabrands India, was awarded the ‘Network Head of The Year’ award. The award ceremony was graced by luminaries including top industry leaders and experts from the advertising and marketing world.
This award is given to the Head (CEO or COO) of a parent network who has contributed critically towards delivering premium service, stimulating growth of the organization and enhancing the industry at large.
Shashi Sinha is the current CEO of the Indian arm of advertising company IPG. Sinha heads all the three media agencies of IPG in India namely, Lodestar, Initiative and BPN. Sinha started his career with Parle as Product Manager. In the early 1990s he set up Lodestar, India’s first specialized media planning and buying outfit. He also led the setting up of India’s first media research and tools development cell at Lodestar.
