INITIATIVE EXPANDS APAC FOOTPRINT WITH AFFILIATE AGREEMENT, LAUNCHING PAKISTAN OFFICE

Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan (Private) Limited, for the launch of their Initiative Pakistan office.

The Initiative Pakistan affiliate office will extend the Initiative agency network footprint to 14 different countries across the APAC region, adding to a remit which already includes Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.