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Kuala Lumpur, Malaysia – IPG Mediabrands’ Mediabrands Content Studio (MBCS) has announced new key leadership changes in Malaysia through its ‘Creative Leadership Council’. Andrew Shee has been appointed as executive creative director of MBCS. The 19-year creative veteran joins the agency from his eight-year stint in China, where he was awarded a multitude of accolades. He was most recently a senior
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a new film for Zurich Malaysia to commemorate the upcoming Raya celebrations. The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they
Mediabrands Content Studio (MBCS) has expanded its senior creative team with appointments to the newly created roles of general manager and group creative director. Joining as general manager, Marshall Campbell’s remit will focus on senior strategic advice and client service leadership, while group creative director, Luke Simkins, will be responsible for creative direction and leadership
Initiative, following a hotly contested pitch, has retained the media business for energy networks owner Jemena Limited. The win extends a 10-year relationship with the brand. The group’s remit has also been expanded with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account. Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio,
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated with well-known social media content creator Jenn Chia (soimjenn), to launch Listerine Malaysia’s new Chinese New Year (CNY) campaign. The #SwishAwaySuay campaign aims to swish away bad luck – ‘suay’, translating to bad luck in the Hokkien dialect –
Food delivery company Deliveroo has partnered with Masterchef Australia and Mediabrands Content Studio to deliver an Australian first for customers wanting to experience a MasterChef dish at home. The integrated campaign will see Deliveroo deliver 21,504 mini ‘Bacon Me Go Nuts’ Choc-Tops inspired by last night’s episode of Masterchef Australia, as a part of Deliveroo’s
Since the early 1980s, Absolut has had a long-standing affinity with, and relationship to, equality – particularly when it comes to LGBTQI Aussies. On February 19, 2019, Absolut announced the launch of Absolut Love: a celebration of the historic YES vote for Australian marriage equality. To bring Absolut Love to life in an authentic way,
Mediabrands Content Studio (MBCS) has named Alfonso Marian Global Chief Executive Officer and Chief Creative Officer working with Chief Content Officer Brendan Gaul. Marian joins MBCS from Ogilvy, where he spent the last three years as Chairman of Ogilvy Spain. He also previously served as Ogilvy’s Co-Chief Creative Officer in New York. MBCS will support
