IPG Mediabrands’ Initiative has won the IAG media account. The insurance group, with brands CGU and NRMA Insurance, had been with WPP’s Mindshare since 2015. IAG CMO Brent Smart says the account hadn’t been reviewed in six years.“ “The Initiative team blew us away with their energy and cultural fit, but in the end, we want great media
This website uses cookies and similar technologies to understand how you use our website to create a better experience for you. To learn more about the technologies used and your choices, please read our Cookie Notice. You may adjust your cookie settings at any time by navigating the tabs on the left hand side.