UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked at Saatchi & Saatchi and Razorfish.
He joins UM with a vision to double down on the agency’s global “Futureproof” positioning as well as its ongoing efforts to make media more purposeful, while pushing the agency toward a one-to-one marketing philosophy. He will report to Eileen Kiernan, global CEO of UM.
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