Australia – General Motors Specialty Vehicles (GMSV), the GM venture operating within Australia and New Zealand, has launched its inaugural locally produced campaign via performance marketing agency Reprise.
The campaign called ‘That’s Boss’ introduces GMSV’s Chevrolet Silverado LT Trail Boss to the ANZ market, showcasing the ethos of ‘mateship’ and adventure which are key characteristics of Aussies and Kiwis.
The campaign’s 2-minute video, shot on location in Tasmania, creates a story of a few mates around a campfire reminiscing about the incredible things they’ve done during their day out and about, where their adventures are aided and abetted by the rugged off-roader vehicle.
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