THE HELEN FILOV MEDIA AGENCY OF THE YEAR AWARD GOES TO INITIATIVE FOR THE FOURTH YEAR IN A ROW
This is the sixth time in the history of this award that Initiative has topped our poll of the sales directors of WA’s major media. Initiative was again a clear #1 this year, however only a handful of votes separated the next three highest ranking media agencies. The Helen Filov Media Agency of the Year award is sponsored by Channel 9.
In the 10 year history of the The Helen Filov Media Agency of the Year award, Initiative has now won the accolade six times (including the past 4 years in a row), OMD three times and Carat once. Full ranking of Perth’s media agencies is in the special Campaign Brief Awards issue, out next week.
