Initiative, the culturally-driven media agency within Mediabrands, has today announced a strategic move to bolster the growing agency’s leadership with the appointments of Melody Laogan and Paul Atienza to the newly created role of joint Initiative Philippines Managing Partners.
A solutions-driven commercial leader with a media career spanning 13 years of growing local and multi-national client brand accounts across a number of prominent agencies, Laogan is promoted to joint Managing Partner from her previous role of Client Advice and Management Director, Initiative Philippines.
With an industry career charting 12 years, working across a number of locally and globally renowned client brands Paul Atienza is promoted from his previous role of Initiative Philippines Strategy Director to joint Managing Partner.
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