Initiative has followed recent wins of IAG and Afterpay with national media assignments from natural beauty and wellness marketer BWX and Quest Apartment Hotels.
Both will be handled by Initiative Melbourne.
Sarah James, managing director of Initiative Melbourne: “Both Quest and BWX are first-class marketers striving for excellence in their sectors. We are looking forward to helping them achieve their business goals in two very competitive sectors.”
Australian-owned BWX markets the Sukin and Andalou ranges of natural beauty products that includes facial skincare, haircare, body care and personal wash.
