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After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

Survival of the thoughtful

March 12, 2020 | Share this article

As global recession fears rise, IPG Mediabrands’ APAC chief shares his thoughts on how to navigate a challenging economic market. There can be little doubt that 2020 is shaping up to be a bumpy economic ride. When we awoke on 1 January, the Organisation for Economic Co-operation and Development (OECD) was already expecting the slowest

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As