IPG Mediabrands and Scope3 Partner to Enable Net-Zero in Media Buying

IPG Mediabrands and Scope3 today announced a partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands said it is the first global media or agency holding company to partner with Scope3 on a global

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

We will never be the same again, but hopefully we might look similar

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Survival of the thoughtful

As global recession fears rise, IPG Mediabrands’ APAC chief shares his thoughts on how to navigate a challenging economic market. There can be little doubt that 2020 is shaping up to be a bumpy economic ride. When we awoke on 1 January, the Organisation for Economic Co-operation and Development (OECD) was already expecting the slowest

This agency is making billboards environmentally friendly

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As

Media Responsibility

IPG Mediabrands and Scope3 Partner to Enable Net-Zero in Media Buying

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

We will never be the same again, but hopefully we might look similar

Survival of the thoughtful

This agency is making billboards environmentally friendly