IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

IPG Mediabrands and Scope3 Partner to Enable Net-Zero in Media Buying

IPG Mediabrands and Scope3 today announced a partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands said it is the first global media or agency holding company to partner with Scope3 on a global

Agencies and brands divided on impact of privacy on ad targeting

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

Tech giants and acquisitions: Can anything curb the Hungry Hippos’ appetites?

Between them, the FAMGA tech giants – Facebook, Amazon, Microsoft, Google, and Apple – have gobbled up more than 800 companies. But will a global regulatory pincer movement curb their appetite, and is paying for the news just the beginning of a tax on big tech? What you need to know: The five big tech

Insights: IPG Mediabrands’ latest Media Responsibility Index proves top platforms have responded favorably to network’s media responsibility push

SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media

Campaign Crash Course: How to conduct effective research

Here’s a primer for marketers on how to conduct research to drive better returns on investment. Pay attention, there will be TOUGH quiz. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of

Audit assesses social-media platforms’ progress toward responsibility

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety. In an era of rapid social-media growth and a similarly rapid uptick in misinformation, an IPG Mediabrands study checks into the progress social platforms are making, or failing to

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released

Marketers Extend Their Social-Media Scrutiny Beyond Facebook

IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at

Mediabrands Introduces Media Responsibility Principles

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms