Initiative APAC scoops a major haul at the Festival of Media APAC Awards 2021, taking out a total of 11 wins including five GOLD and six SILVER awards. With a spread across four different markets and six different client campaign, the breadth of winning work demonstrated cultural velocity consistently driving differentiated results for brands throughout one of the toughest years on record.
Initiative India took home two Gold and three Silver awards for their work with clients Indiagate and Gala Brooms. Initiative Australia won two Gold and two Silver awards for their work with Swinburne University and Amazon Prime. Initiative China won Gold for their work with LEGO, and Initiative Hong Kong won a Silver award for their work with client Deliveroo.
Here is the full list of Initiative APAC’s Festival of Media APAC 2021 wins:
Gold
- Best Response to Covid-19 – Initiative Australia ‘Swintopia’ (Swinburne University)
- Best Local Execution of a Global Brand – Initiative Australia ‘How Borat grabbed Australia by the Balls’ (Amazon Prime)
- Best Distribution and Amplification of Content – Initiative India ‘#ShareAMeal’ (Indiagate)
- Best Creative Use of Media – Initiative India ‘Why Just Clean Home’ (Gala Brooms)
- Best Engagement Strategy – Initiative China ‘LEGO Dots’ (LEGO)
Silver
- Best Distribution and Amplification of Content – Initiative Australia ‘How Borat grabbed Australia by the Balls’ (Amazon Prime)
- Best Engagement Strategy – Initiative Australia ‘Swintopia’ (Swinburne University)
- Best Local Brand Campaign – Initiative India ‘Why Just Clean Home’ (Gala Brooms)
- Best Communication Strategy – Initiative India ‘Why Just Clean Home’ (Gala Brooms)
- Impact Awards – Initiative India ‘#ShareAMeal’ (Indiagate)
- Best Local Execution of Global Brand – Initiative Hong Kong ‘The first-ever food review program just for take-aways’ (Deliveroo)
